What drives your marketing?

If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…

Why Customers Don’t Buy? 5 Ways to Reduce Cart Abandonment Rate

The following is a guest post from our friend Vitali Gonkov (@vital_i_am) at MageWorx, one of our Magento partners. Vitaly has been actively involved with online marketing since 2010. He has…

The Top 5 Digital Marketing Podcasts of 2014

If you’ve stumbled upon this post, chances are you’re already a fan of podcasts! If you’re not – this top 5 list should  convince you to at least give them…

Digital Marketing News #32 -SoakSoak, Facebook Drops Bing & More

This week, SoakSoak, a major new malware compromised 100,000 Wordpress Websites, Bing’s partnership ends with Facebook, we check out Google’s top trending searches of the year, and a Facebook is allowing…

What's The Difference Between Inbound And Outbound Marketing?

Let’s face it. At this time of year, tasty holiday morsels are what’s on our minds. So while we talk about the difference between inbound and outbound marketing, let’s talk about…

How to Determine Digital Marketing ROI

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…

An Open Letter to Mignon Clyburn Regarding Net Neutrality

I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…

How Much Does a Government Contractor Website Cost?

Anyone working in marketing or sales in the gov con space has, at some time, either asked or been asked how much a government contractor website costs. It is, as…

How Much Does a Hospital Website Cost?

It is a common question in any hospital or health system marketing meeting: How much does a hospital website cost?  It is a difficult question to answer, and a lot of…

How To Use Content Marketing To Increase Leads

I hear it all the time. Another day, another client describing their wants in their company. It’s my intent, along with our team, to help turn someone’s wants into actual results. It…