Web Design Trends for 2022 and Beyond

Web Design Trends for 2022 and Beyond As we roll into a new year, it’s the perfect time to explore what we at Yoko Co believe will be the web…

6 Tips for Creating Content for Digital Marketing

Creating Content for Digital Marketing You’re looking for more site traffic and you know creating content for your digital marketing strategy is key – but then it hits you. Where…

4 Expert Tips To Improve Your Website SEO, Cybersecurity and More In 2021

Try these tips to improve your website and head into 2021 with confidence. Let’s be honest, 2020 was a year of adaptation, education, and reflection (and frustration) – none of…

Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning your work with your clients can yield remarkable results. In light of…

We Have a Secret Weapon…

One thing at Yoko Co we are proud of is our team culture. We have assembled a group of people who care about their work, our clients, exceeding expectations –…

Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…

Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit of life, the cell.  Engagement Type Ongoing Analytics Initiatives Industry Healthcare Overview…

Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…