Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…
You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
Now that we’re approaching the halfway mark for the year, let’s check in on your search engine optimization efforts. Can you use your brand to improve SEO? Among the 2015…
There’s a lot to be said for making your user experience (UX) easy. Reasons include happier customers and a stronger ROI. But have you also asked “How can I make…
A good user experience can make the difference between a strong, profitable website and a piece of brochure-ware that does nothing to convert traffic into leads or customers for your…
When organizations launch a website, they often skip user testing. User testing is an important part of the overall user experience (UX) that determines how smoothly people can use your…
Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content type for engagement, anyway? Video is all the rage these days, but…
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Yoko Co Still Continues to Again Remain Carbon Neutral
We here at Yoko Co are happy to share that we have continued our…
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What is Single Sign-On (SSO)? Despite the option to use password managers, browsers storing…
Stop Chasing Website Speed Metrics That Don’t Drive Results
Before optimizing load times, make sure to optimize for the right problem. You might’ve…