What is Digital Marketing?

You’ve heard the buzz about digital marketing—but is it only a buzzword to you? What is digital marketing, anyway? Simply put, it is marketing that takes place through electronic devices,…

Should My Blog Be Part of My Main Website?

How can you decide if your blog should live on your website or stand alone on its own site? As with any marketing tactic, it depends on your goals. For…

Should I Hire a Website Copywriter?

Usually, when people think of building a new website, they think first of their appealing new design. Content is often an afterthought. Yet the words play an important role. As…

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Stop Chasing Website Speed Metrics That Don’t Drive Results

Before optimizing load times, make sure to optimize for the right problem. You might’ve…