Before optimizing load times, make sure to optimize for the right problem. You might’ve read the headline: websites lose 4.42% of conversions for every second of delay beyond 4 seconds.…
In our recent article on Strategic Website Evolution, we explored how many organizations treat their websites like new homes—build it once, admire it briefly, then ignore it until something breaks.…
Your website is alive. Not like a zombie—more like a garden. It needs regular care to thrive. But too often, mission-driven organizations treat their websites like new homes: build it…
Expert Advice from Lead Project Manager, Diane Samuelson Starting a website project can be both exciting and daunting. While you’re eager to improve your digital presence, you might also be…
If we’ve learned anything from the past few years, it’s that disruptions can happen without warning. For mission-driven organizations facing tight budgets and uncertain futures, your website is often the…
When it comes to accessibility, focusing solely on compliance means you’re probably missing out on important opportunities to connect with your audience in a meaningful way. Meeting WCAG standards and…
Your organization needs a new website, and you’ve been tasked with finding the perfect agency partner to make it happen. Your organization needs a new website, and you’ve been tasked…
The way your users find content on your website impacts everything from customer satisfaction to conversion rates. Poor findability isn’t just frustrating—it directly affects your bottom line. So if you’re…
It may seem like we were just talking about the big changes happening around Google Analytics, but here we are again, almost a year later, with another critical deadline on…
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