One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…
You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…
Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one of the biggest events of the year (and biggest revenue drivers) is…
Latest Posts
Yoko Co Still Continues to Again Remain Carbon Neutral
We here at Yoko Co are happy to share that we have continued our…
Understanding Single Sign-On (SSO): Secure, Simple, and Smart Access
What is Single Sign-On (SSO)? Despite the option to use password managers, browsers storing…
Stop Chasing Website Speed Metrics That Don’t Drive Results
Before optimizing load times, make sure to optimize for the right problem. You might’ve…