New Year's Resolutions for Web Marketers

2018 is here and resolutions are in full swing! Personal goals (eating healthier, being more active, etc.) are typically decided by now, but what about your web marketing goals? When applied…

Yoko Co CEO Chris Yoko on The Law Entrepreneur

Our CEO, Chris Yoko, was recently interviewed by Neil Tyra on The Law Entrepreneur. In the interview, Chris shares: How your web presence can help (or hurt) you as a legal…

Who’s got your passwords? A business marketer’s reality check.

My kids constantly lose things. Books, jackets, homework, etc. Thankfully for password keychains on our home computer, one thing they don’t lose access to is their online entertainment (Netflix anyone?).…

Connect Your Systems: the Magic of APIs

One of our clients came to us recently with a problem: their landing pages were getting sign-ups, but the prospects weren’t converting to customers. They suspected it was because the…

How to Control What Facebook Shows When You Share Your Link

Have you ever wondered any of the following about your Facebook share image? “How do I get Facebook to use a different photo when someone shares my website?” “How can…

Website Compliance Guidelines: Is My Site Accessible?

Confused about website accessibility compliance? You’re not alone. I’ll make this simple: Website compliance to meet accessibility guidelines can be complicated. Though these guidelines are designed to make websites easier to use,…

How NOT to Execute a Website User Survey

As I’m writing this, it’s been less than 48 hours since the election of Donald Trump as the next President of the United States. Given the widespread response of shock…

WordPress vs Joomla vs Drupal: A Content Management System (CMS) Review for Marketers

Updated August 24, 2017 Table of Contents Expand Introduction History, Background and Statistics Ease of Use Security Setup, Upkeep, and Maintenance Troubleshooting Content Manipulation Community Integrations Transferability E-commerce Support Intangibles Conclusion:…

Yoko Co CEO Chris Yoko in Smart CEO

Chris was recently interviewed by Marissa Levin of Successful Culture in her Smart CEO column “Get on Board”. In the interview, Chris shared: What inspired the founding of Yoko Co. How the…

Yoko Co CEO Chris Yoko on the Grow My Revenue Business Cast

Our CEO, Chris Yoko, was recently interviewed by Ian Altman on the Grow My Revenue Business Cast. In the interview, Chris shares: What metrics are valuable to measure from your…