What's The Difference Between Inbound And Outbound Marketing?

Let’s face it. At this time of year, tasty holiday morsels are what’s on our minds. So while we talk about the difference between inbound and outbound marketing, let’s talk about…

How To Use Content Marketing To Increase Leads

I hear it all the time. Another day, another client describing their wants in their company. It’s my intent, along with our team, to help turn someone’s wants into actual results. It…

Should My Blog Be Part of My Main Website?

How can you decide if your blog should live on your website or stand alone on its own site? As with any marketing tactic, it depends on your goals. For…

How Long Does it Take for a Website to Show Up in Google or Bing Search Results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your writing talents, selling the…

(SEO vs PPC) Search Engine Optimization vs Pay Per Click

Every business wants to generate more traffic to their website. The question is whether they should go with SEO or PPC? This is a good question so let’s compare two…

Should I Hire a Website Copywriter?

Usually, when people think of building a new website, they think first of their appealing new design. Content is often an afterthought. Yet the words play an important role. As…

Should I Have a Blog Feature on my Restaurant Website?

Yes, assuming the blog content is being kept up-to-date. A site with blog content that was last updated a year ago likely does more harm than good. A blog is…

How IPv4 vs IPv6 Factors into Google's Decision to Consider HTTPS in Search Ranking

Earlier this month, Google announced that it was factoring HTTPS into it’s search ranking algorithm.  We also covered the news in our wildly popular podcast, DAN2k (embedded below). Google’s announcement…

How often should you update your blog?

If you run a website with a secondary blog or news feature (i.e., it’s not the main reason for your site exists), you may be wondering how often you should…

What is Search Engine Optimization (SEO)?

Today, we’re going to look at a high-level overview of Search Engine Optimization (SEO).  There are a number of resources out there to learn more about the specifics of any…